An advertising campaign is a cohesive series of advertising messages that share a common theme, look and feel, which make up an integrated marketing communication plan.
The communication plan of a campaign outlines the who, what, where, and how the Advertising campaign will utilize diverse media channels over a particular time frame to reach the target audiences.
A successful campaign is memorable, consistent, and contains a call to action to produce sales. Campaign consistency across all media positions is crucial to reinforce the brand image and memory recall throughout the path to purchase.
Advertising campaigns are built to accomplish one thing, increase sales! We can also say, campaigns engage, and nurture new customers or improve relationships with established loyal customers. A successful campaign will always be measured by the number of sales or conversions are made, and how quickly they are on the books.