The Wine & Spirits category is overcrowded and diluted with sub-par quality beverages and underperforming brands. Glenn Clegg is a Creative Director and Consultant for Fortune 500 clients providing wisdom, experience, and guidance for creating a consistent brand experience.
Client: Smirnoff Vodka Project: On premise Promotion. Point of Sale. Consumer engagement activity. Music Trivia questions are printed on a CD beverage coaster. Patrons challenge each other on their music genre knowledge. Enter to win prizes, and Smirnoff goodies.