Project Description
Clent: Bank of America
Financial Services Marketing
General market. In store signage
Nascar affiliate promotion. Checking and Credit Card products.
These are examples of my marketing design and concept work as Senior Art Director on the Bank of America account. Our team developed the marketing strategy and point of sale message to cross sell Bank of America’s financial services products. This point of sale was distributed nationwide and was produced and delivered on a quarterly basis. Additional ancillary pieces were created for digital marketing, email, and web content delivery. I executed the concept, design, copy, art direction, and Photoshop image work on all of these examples.
