Project Description

Clent: Alberto VO5 – Hair Care Products
Consumer Packaged Goods,Marketing
Health and Beauty market.
Glenn Clegg: Art Director

Brand image concept development.
The purpose of this project was to introduce a youthful market to VO5 brand hair care products.
Traditionally known as “Mom’s hair spray”, VO5 marketing focused on appealing to a younger market with a bold new attitude and look.